10 Best Fake Tans 2025 in the UK

Dove Summer Revived Medium to Dark Gradual Tanning Lotion is designed for those looking for a natural-looking tan that develops gradually. A key strength is its compatibility with all skin types, making it an inclusive option for a wide audience. The lotion allows users to gradually build up the tan, offering control over the depth of color, which is ideal for those seeking a subtle, sun-kissed glow over a more intense shade.

The presence of moisturizing ingredients like aloe vera and glycerin means that skin remains hydrated while achieving the desired tan, addressing a common concern of self-tanners which often dry out the skin. Application is straightforward, with the lotion being non-greasy and reportedly free from streaks, reducing the mess often associated with tanning products. A light fragrance of sun-ripened fruits adds to the user experience, making the product pleasant to use daily.

However, some users may prefer a broader range of shade selections if they desire more than the medium-to-dark options available. Additionally, while the lotion promises a non-sticky finish, those with drier skin might need to apply additional moisturizer to maintain softness. The gradual nature of the tan requires patience, as it may not be ideal for those seeking an immediate result. Despite these minor drawbacks, its effectiveness and appeal make the lotion a solid choice for users wanting a natural, buildable tan without sacrificing skin hydration.

The Bondi Sands Everyday Gradual Tanning Milk offers a user-friendly solution for those looking to achieve a natural, sun-kissed glow. Its compatibility with normal skin types makes it versatile, and the inclusion of Vitamin E and Aloe Vera ensures that your skin stays hydrated and nourished while tanning. The product's vegan and cruelty-free credentials make it an appealing choice for those who are conscious about ethical beauty products.

The tanning milk's cocoa butter scent is another highlight, providing a pleasant aroma during application. Users will appreciate the gradual tan it provides, with the glow developing over 1-3 applications, which offers control over the depth of the tan. The lightweight, lotion form is easy to apply and, if used as directed on clean, exfoliated skin, results in an even, streak-free finish. However, users should be aware that it may take a little while for the product to dry completely, which could be a minor inconvenience.

The product's longevity and fade are praised, with the tan extending well with daily use. The 375 ml bottle size is practical for regular use, though the compact nature also makes it travel-friendly. Although primarily suited for normal skin, it may not be ideal for those with extremely dry or oily skin. This product will particularly benefit those seeking a hassle-free, gradual tanning solution with added skincare benefits.

The St.Tropez Self Tan Express Mousse is a versatile fake tan suitable for all skin types. It stands out due to its customizable depth, allowing users to achieve a light, medium, or dark tan by adjusting the wait time between 1 to 3 hours. This fast-acting feature is convenient for those who need a quick tan. The foam application is easy to use, especially when paired with the recommended tanning mitt, ensuring a streak-free finish.

The quick-drying and non-sticky nature of the mousse adds to its user-friendliness. However, it’s essential to exfoliate and moisturize beforehand for optimal results, which might be an extra step for some. Users have noted that the tan lasts about a week and fades evenly, which is a significant advantage. The product’s scent is a mood-booster and does not have the typical self-tan smell, making it more pleasant to use. Additionally, it is vegan, cruelty-free, and made with natural tanning actives, appealing to those who prioritize ethical beauty products.

Some users might find the initial investment in additional products like exfoliators and mitts slightly inconvenient. Also, while the product claims to be streak-free, results can still vary depending on application technique. Its long-standing popularity and positive customer reviews, along with an award from GRAZIA Beauty, suggest that it is a reliable choice for achieving a natural-looking tan without sun exposure.