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10 Best Hair Dyes 2025 in the UK

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Our technology thoroughly searches through the online shopping world, reviewing hundreds of sites. We then process and analyze this information, updating in real-time to bring you the latest top-rated products. This way, you always get the best and most current options available.

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Our Top Picks

#1

Winner

Clairol Nice'n Easy Crème Permanent Hair Dye, 4 Dark Brown, 230g

Rating
10.0
Chosen by1,438
Color Shade
Application Method
Longevity
Color Shade
A lovely natural warm tone of color with a nice reddish glow, especially in sunlight.
Application Method
Very easy to apply, making it user-friendly for home application.
Longevity
Great coverage on white hair, maintaining color even after two months.

Clairol Nice'n Easy Crème Permanent Hair Dye in shade 4 Dark Brown offers a blend of convenience and quality for those looking to achieve a natural-looking hair color at home. As a permanent hair dye, it provides long-lasting results that can remain vibrant for up to 28 washes, making it suitable for users seeking enduring color without frequent touch-ups. The dye boasts a unique formula with three salon tones and highlights, ensuring a multi-dimensional finish that mimics professional work effortlessly.

Additionally, the oil-infused composition enhances shine and softness, leaving hair looking healthy and lustrous. Users will likely appreciate the gentle nature of the dye, as it is designed to be kind to both hair and scalp, mitigating concerns about irritation or damage during application. The cream format facilitates easy, mess-free application, a valuable feature for those new to home hair coloring.

Potential users should note that while the dye is marketed as suitable for all hair types, individual results may vary based on hair texture and condition. Despite its strengths, some users may find the longevity to be slightly shorter than expected, especially if they frequently wash their hair. Clairol Nice'n Easy Crème Permanent Hair Dye is a solid choice for consumers seeking a reliable, salon-quality hair color solution with added shine and softness benefits.

Rating
10.0
Chosen by1,438
Color Shade
Application Method
Longevity
Color Shade
A lovely natural warm tone of color with a nice reddish glow, especially in sunlight.
Application Method
Very easy to apply, making it user-friendly for home application.
Longevity
Great coverage on white hair, maintaining color even after two months.
#2

Schwarzkopf LIVE Intense Colour Passion Red Permanent Hair Dye 043, Long Lasting Red Hair Dye with Built-In Vibrancy Serum, fade resistant red Hair Dye

Rating
10.0
Color Shade
Longevity
Color Shade
The dye delivers vibrant color, even on dark hair, without the need for bleaching, which is a pleasant surprise for users with naturally dark hair.
Longevity
Its longevity is impressive, maintaining a rich and saturated color that doesn't easily fade or wash out over time.

The Schwarzkopf LIVE Intense Colour in Red Passion 043 is a permanent hair dye that promises long-lasting vibrant color with a built-in vibrancy serum for maximum depth and fade resistance. This product is suitable for those with light brown to dark brown hair and offers up to 70% grey coverage. The dye is ammonia and peroxide-free, which is great for those looking for a more natural option, although it may not be as effective for chemically treated hair.

The application is straightforward, though the item form stated as 'Pencil' is somewhat unclear and may lead to confusion. Users appreciate the shine-enhancing benefits and the brilliant, vibrant red shade it provides. However, as with any hair dye, results can vary based on individual hair type and condition.

This product is ideal for someone seeking a bold, long-lasting red color without harsh chemicals, but it may require a bit of trial and error to determine how well it works on grey coverage and chemically treated hair.

Rating
10.0
Color Shade
Longevity
Color Shade
The dye delivers vibrant color, even on dark hair, without the need for bleaching, which is a pleasant surprise for users with naturally dark hair.
Longevity
Its longevity is impressive, maintaining a rich and saturated color that doesn't easily fade or wash out over time.
#3

Schwarzkopf LIVE Urban Metallics Amethyst Chrome Permanent Hair Dye U69, Vibrant Purple Hair Dye, Long Lasting Colour, Infused with Coconut Oil for Shiny Hair

Rating
9.9
Type of Hair Dye
Color Shade
Ingredients
Type of Hair Dye
Despite a slight tingling sensation typical of ammonia dyes, the formula is gentle and effective, balancing scalp sensitivity with strong color results.
Color Shade
Delivers a vibrant, rich purple that penetrates dark hair and beard without any bleaching, producing a long-lasting and saturated color.
Ingredients
Leaves hair feeling very healthy and soft, with the after-color conditioner enhancing smoothness and shine.
Application Method
Application is straightforward with an easy-to-mix cream formula and a pleasant conditioning treatment included.
Longevity
The dye’s intense metallic finish complements natural undertones and maintains brightness over several weeks without fading.

The Schwarzkopf LIVE Urban Metallics Vibrant Purple Hair Dye is a permanent cream dye designed to add a unique amethyst chrome shade to hair, especially suitable for those with dark blonde to dark brown hair. It includes a Metallic Shine Booster and coconut oil, which help create shiny, vibrant, and fade-resistant metallic tones. The formula is ammonia-free and allergy-free, making it gentler on the scalp and hair compared to many permanent dyes.

The cream format makes application straightforward and suitable for all hair types. The color remains bright and metallic over time. It is best suited for darker hair shades, so those with lighter or very different hair colors may not achieve the exact metallic effect without pre-lightening. Additionally, delivery restrictions limit shipping outside mainland UK, which could be inconvenient depending on your location.

For those seeking a bold, shiny purple with less harsh chemicals and a strong metallic finish, this dye is effective. However, if softer pastel shades or very light hair are involved, a different product or additional steps may be necessary to achieve the desired color.

Rating
9.9
Type of Hair Dye
Color Shade
Ingredients
Type of Hair Dye
Despite a slight tingling sensation typical of ammonia dyes, the formula is gentle and effective, balancing scalp sensitivity with strong color results.
Color Shade
Delivers a vibrant, rich purple that penetrates dark hair and beard without any bleaching, producing a long-lasting and saturated color.
Ingredients
Leaves hair feeling very healthy and soft, with the after-color conditioner enhancing smoothness and shine.
Application Method
Application is straightforward with an easy-to-mix cream formula and a pleasant conditioning treatment included.
Longevity
The dye’s intense metallic finish complements natural undertones and maintains brightness over several weeks without fading.

Buying Guide for the Best Hair Dyes

Choosing the right hair dye can be a transformative experience, allowing you to express your personality and style. When selecting a hair dye, it's important to consider factors such as your natural hair color, the desired shade, and the condition of your hair. Understanding the key specifications of hair dyes will help you make an informed decision that aligns with your needs and preferences.
Type of Hair DyeHair dyes come in various types, including permanent, semi-permanent, demi-permanent, and temporary. Permanent dyes offer long-lasting color and are ideal for those looking for a significant change or to cover gray hair. Semi-permanent dyes last for several washes and are great for experimenting with new shades without a long-term commitment. Demi-permanent dyes last longer than semi-permanent but are less harsh than permanent dyes, making them suitable for enhancing natural color. Temporary dyes wash out after one or two shampoos and are perfect for trying bold colors for a short period. Choose the type based on how long you want the color to last and how often you like to change your hair color.
Color ShadeThe color shade is the specific hue you want to achieve with your hair dye. It's important to consider your skin tone and natural hair color when selecting a shade. Lighter shades can brighten your appearance, while darker shades can add depth and richness. If you're unsure, start with a shade close to your natural color or consult a color chart. For a dramatic change, you might need to lighten your hair first, which can be more damaging, so consider your hair's health.
IngredientsThe ingredients in hair dye can affect both the color result and the health of your hair. Some dyes contain ammonia and peroxide, which can be harsh but are effective for permanent color changes. Ammonia-free dyes are gentler and better for sensitive scalps. Natural or organic dyes use plant-based ingredients and are less likely to cause irritation, but they may not last as long. Consider your hair's sensitivity and any allergies when choosing a dye, and look for nourishing ingredients like oils and vitamins to maintain hair health.
Application MethodHair dyes can be applied in various ways, including at-home kits, professional salon treatments, and spray-on or brush-on products. At-home kits are convenient and cost-effective, offering a range of colors and types. Salon treatments provide professional results and are ideal for complex color changes or techniques like balayage. Spray-on or brush-on products are great for temporary changes or touch-ups. Consider your comfort level with applying dye and the complexity of the color change when choosing an application method.
LongevityLongevity refers to how long the hair dye will last before fading. Permanent dyes offer the longest-lasting results, while semi-permanent and temporary dyes fade more quickly. If you want a color that lasts, opt for permanent or demi-permanent dyes. For those who like to change their color frequently, semi-permanent or temporary options are better. Consider how often you're willing to re-dye your hair and how much maintenance you're prepared to do when selecting a dye based on longevity.