10 Best Hair Toners 2025 in the UK

The Matrix Brass Off Blue Toning Shampoo is designed to specifically target and correct orange undertones in lightened hair, making it particularly useful for those looking to maintain cooler, more neutral hair tones. The formulation of this shampoo effectively neutralizes copper and golden shades, which can be a common concern for individuals who have lightened their hair and want to avoid brassy tones. In addition to its toning capabilities, this product is said to refresh hair color and define cool tones, ensuring a more vibrant and cool-toned appearance.

One of the standout features is its ability to significantly reduce hair breakage, potentially decreasing it tenfold, which is an added benefit for those concerned about hair damage from frequent coloring or lightening. Furthermore, it maintains optimum moisture levels in the hair, combating dryness that can often accompany the use of toners and color treatments.

In terms of application, being a shampoo makes it straightforward and easy to incorporate into regular hair care routines without the need for additional steps or products. However, users should be aware that the longevity of the toning effect may vary based on individual hair types and washing frequency. As a bestseller in the beauty category, its popularity indicates a positive reception among consumers.

While effective for correcting orange undertones, those with different color concerns or hair types might need to explore other options within the Matrix range or alternative brands. It is a solid choice for individuals with lightened hair seeking maintenance of cooler tones alongside hair care benefits.

The Wella Color Fresh Colored Mask in Pearl Blonde is designed for those looking to enhance their hair color without causing damage. The tone of Pearl Blonde is a gentle, refreshing shade that suits most hair types. It's a vegan product, free from silicones, which makes it a good choice for individuals seeking cruelty-free and natural formulations. The cream formulation ensures easy and smooth application, and the product comes in a convenient tube package.

The mask lasts up to eight washes, providing decent longevity for temporary color enhancement. Additionally, it's moisturizing and designed to be left in, which can benefit those with dry or damaged hair. However, some users might find the longevity to be less effective if they wash their hair frequently or use clarifying shampoos. The product has a high rating of 4.3 stars from over 9,500 reviews, indicating general customer satisfaction.

One potential drawback is the lack of scent, which might be desirable for some users but a disadvantage for others who prefer fragranced hair products. With a unit count of 150ml, it offers a reasonable amount of product but might not be sufficient for multiple uses if you have long or thick hair. This hair toner is a solid option for individuals seeking a temporary, cruelty-free hair color enhancement that also offers moisturizing benefits.

The Jerome Russell Bblonde Ash Maximum Blonde Toner is designed to neutralize yellow and brassy tones in pre-lightened or blonde hair, giving you a soft ash blonde finish. It’s a non-permanent toner that lasts up to about 8 washes, making it ideal for a temporary color refresh without long-term commitment. This product is ammonia and peroxide-free, which makes it gentle and less damaging to hair, especially if your hair is already bleached or fragile. The liquid formula is applied to towel-dried hair and requires 30 minutes under heat to develop, so you’ll need to set aside some time and possibly use a hairdryer or heat cap for the best results.

Being vegan and cruelty-free, it appeals to those who prefer ethical beauty products. One of its advantages is that it includes conditioning ingredients, helping protect your hair while toning. Since it only lasts for about 8 washes, it may not be suitable if you want a longer-lasting color change. It works best when used alongside other Jerome Russell Bblonde products like their highlighting or bleaching kits, so you might need to invest in additional supplies for optimal results. This toner is a good option for those seeking a salon-like ash blonde tone at home with a gentle, temporary treatment, especially if you are using or willing to use complementary products from the same brand.