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10 Best Mascaras 2025 in the UK

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Our technology thoroughly searches through the online shopping world, reviewing hundreds of sites. We then process and analyze this information, updating in real-time to bring you the latest top-rated products. This way, you always get the best and most current options available.

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Our Top Picks

#1

Winner

Maybelline New York Lash Sensational Sky High Mascara, Volumising & Lengthening Mascara, Washable Flake-Free Formula Infused with Bamboo Extract & Fibres, 7.2 ml, Shade: 01, Black

Rating
9.7
Chosen by1,476
Formula
Brush Type
Color
Formula
The formulation is thick, providing good staying power throughout the day.
Brush Type
While preferring traditional bristle wands, users find the plastic wand of this mascara applies better than others.
Color
The burgundy color of the mascara is a beautiful match for blue eyes, offering a subtle and slightly frosted look that shines in sunlight.

Maybelline's Lash Sensational Sky High Mascara is a favorite for many and rightfully holds the title of the UK's #1 Mascara. The formula, infused with bamboo extract, is designed to give long, full, and lightweight lashes without the flaking. This mascara comes in several shades, including 01 Black, and has a unique Flex Tower brush that bends to volumize and lengthen each lash from root to tip, making application smooth and efficient.

The mascara promises full volume and limitless length, which many users vouch for in their reviews. It’s also waterproof and long-wearing, which adds to its convenience for daily use. However, the long-lasting formula can make it a bit challenging to remove, especially without a good makeup remover. The product is available in both washable and waterproof variants, giving you flexibility based on your needs.

With 7.2 milliliters per tube, it provides a decent amount that should last for a while with regular use. It is also free from Teflon, which is a plus for those looking to avoid certain chemicals. The mascara is easy to carry around due to its compact size. While it’s highly rated and popular, a few users find it doesn’t provide as much lift or volume as they hoped for, and some mention clumping after multiple coats. Nonetheless, for the price and its high rankings, this mascara is an excellent choice for those looking to add length and volume to their lashes.

Rating
9.7
Chosen by1,476
Formula
Brush Type
Color
Formula
The formulation is thick, providing good staying power throughout the day.
Brush Type
While preferring traditional bristle wands, users find the plastic wand of this mascara applies better than others.
Color
The burgundy color of the mascara is a beautiful match for blue eyes, offering a subtle and slightly frosted look that shines in sunlight.
#2

Maybelline New York, Volume Mascara, Lash Sensational, Colour: Very Black, 9.5 mL

Rating
9.4
Formula
Brush Type
Longevity
Formula
The buildable formula allows for multiple coats without clumping, transitioning easily from a natural to a bold look.
Brush Type
The brush is easy to use, though sometimes it may apply slightly clumpy, requiring a bit of lash separation.
Longevity
Smudge-resistance is a strong point, holding up well throughout the day with minimal transfer.
Ease of Removal
Easy removal at the end of the day with a good makeup remover, no excessive rubbing required.

The Maybelline New York Lash Sensational Volume Mascara is designed for those seeking a dramatic lash look with its very black formula and innovative brush. The mascara boasts a curved silicone brush with six different sizes of bristles, aiming to fan out and volumize even the thinnest lashes without clumping or smudging. This feature can be particularly advantageous for users who struggle with product buildup or want a cleaner application.

The formula is designed with a low wax content, providing intense color without sticking lashes together. This makes it suitable for sensitive eyes and contact lens wearers, as it is ophthalmologically tested. The product's longevity is notable, maintaining the desired lash appearance throughout the day without significant flaking or smudging—a common concern for many mascara users. However, the dense color may require a bit more effort during removal, and users should ensure they have a good makeup remover on hand.

Ease of application is a highlight, thanks to the unique brush design. Users can achieve the desired volume by placing the brush at the lash base and twisting upwards, while the brush's curved side can help add further volume and length.

In terms of color, the mascara delivers on its promise of an 'extra-black' finish, making it ideal for those looking to enhance their lash appearance significantly. However, those preferring a more natural look might find this shade a bit intense.

The Maybelline Lash Sensational is a go-to for individuals aiming for striking, volumized lashes with an innovative application approach. While effective for most users, those with particularly oily skin should monitor for any potential smudging and consider additional setting products.

Rating
9.4
Formula
Brush Type
Longevity
Formula
The buildable formula allows for multiple coats without clumping, transitioning easily from a natural to a bold look.
Brush Type
The brush is easy to use, though sometimes it may apply slightly clumpy, requiring a bit of lash separation.
Longevity
Smudge-resistance is a strong point, holding up well throughout the day with minimal transfer.
Ease of Removal
Easy removal at the end of the day with a good makeup remover, no excessive rubbing required.
#3

L'Oreal Paris Mascara Telescopic Black 8.4 ml

Rating
9.1
Brush Type
Ease of Removal
Brush Type
The brush is magic, perfectly separating lashes and giving the effect of false eyelashes.
Ease of Removal
Oil-based removers work best for easy removal, ensuring it comes straight off without hassle.

The L'Oreal Paris Telescopic Mascara in Magnetic Black is designed to enhance your lashes with length and volume. Its formula is liquid, promising up to 60% longer-looking eyelashes. This is achieved through a unique stretching formula that coats each lash individually. The mascara features a high-precision flexible multi-comb with elastomer bristles. This brush allows for gentle application, helping to glide the formula smoothly from the root to the tip of each lash.

One of the strengths of this mascara is its ability to deliver a precise lash-by-lash finish, which can be layered for more intense color and volume. Its black color is deep and impactful, suitable for creating a bold eye look. Users have praised it for its precision and the dramatic length it provides. Moreover, it carries the ethical benefit of not being tested on animals, which is a key consideration for many consumers today.

On the downside, while the product excels in lengthening and defining lashes, some users might find it doesn't add as much volume as certain other mascaras. This might be a point to consider if volumizing is a top priority. Additionally, the mascara's longevity is good for day wear, but it may need a touch-up if transitioning into night events. Lastly, while the formula is designed for easy removal, it could require a bit more effort with regular makeup removers, suggesting the need for a specialized mascara remover.

The L'Oreal Paris Telescopic Mascara is great for those seeking extra length and definition with a strong black pigment. It may require additional products for removal and might not be the best choice if maximum volume is the primary goal.

Rating
9.1
Brush Type
Ease of Removal
Brush Type
The brush is magic, perfectly separating lashes and giving the effect of false eyelashes.
Ease of Removal
Oil-based removers work best for easy removal, ensuring it comes straight off without hassle.

Buying Guide for the Best Mascaras

Choosing the right mascara can significantly enhance your eye makeup and overall look. The key is to understand what you want to achieve with your mascara, whether it's length, volume, curl, or definition. Different mascaras offer different benefits, and knowing the key specifications can help you make an informed decision that suits your personal style and needs.
FormulaThe formula of a mascara determines its texture and finish. There are various types, such as volumizing, lengthening, curling, and waterproof. Volumizing formulas are thicker and add fullness to lashes, while lengthening formulas contain fibers that extend the lashes. Curling mascaras help lift and curl the lashes, and waterproof formulas are resistant to water and smudging. Choose a formula based on the effect you want to achieve and your daily activities. For instance, if you have naturally long lashes but want more volume, a volumizing formula would be ideal.
Brush TypeThe brush or wand of a mascara plays a crucial role in application and the final look. Different brush shapes and sizes can help achieve different effects. A thick, dense brush is great for adding volume, while a thin, long brush is better for lengthening and separating lashes. Curved brushes are designed to lift and curl lashes. Consider your lash type and desired effect when choosing a brush. If you have short lashes, a smaller brush might help you reach the base of the lashes more easily.
ColorMascara comes in various colors, with black and brown being the most common. Black mascara is versatile and provides a bold, dramatic look, while brown offers a softer, more natural appearance. There are also colored mascaras available for those who want to experiment with different looks. When choosing a color, consider your natural lash color and the look you want to achieve. For everyday wear, a brown mascara might be more suitable, while black is perfect for a more intense look.
LongevityLongevity refers to how long the mascara stays on without smudging or flaking. Some mascaras are designed to last all day, while others may need reapplication. Waterproof mascaras generally offer longer wear but can be harder to remove. Consider your daily routine and how long you need your mascara to last. If you have a long day ahead or are attending an event, a long-lasting or waterproof formula might be beneficial.
Ease of RemovalEase of removal is an important factor, especially if you wear mascara daily. Some formulas, particularly waterproof ones, can be difficult to remove and may require a special makeup remover. If you prefer a hassle-free removal process, look for mascaras labeled as easy to remove or washable. Consider your skin type and sensitivity as well, as some removers can be harsh on the skin.